How it works

Bringing healthy food to the people!

The Issue

While Boston has done well to invest in a range of community health initiatives, food deserts continue to be a pressing community health concern. Families that reside in food deserts consume on average fewer fruits and vegetables, and endure higher rates of diet-related health issues.

Fresh Truck is a social business that will operate a retrofitted school bus as a mobile farmers market, serving Boston neighborhoods with fresh, affordable fruits and vegetables. Fresh Truck has a regular weekly schedule, reaching multiple neighborhoods each day and targeting communities that are most underserved in terms of food access. Fresh Truck will alter the environment where families residing in food deserts make their food shopping decisions in favor of a healthier lifestyle.

How We Partner

With an add-value approach, Fresh Truck will foster community engagement and establish strong working partnerships with key stakeholders including health centers, schools, and other community-based organizations to maximize outreach. Fresh Truck is able to add to the capacity of existing community health programs and school curriculum by utilizing the truck as a platform to educate youth and families around healthy eating, meal preparation and urban agriculture.